WPP Group’s performance agency will work on the media, SEO and martech fronts
i-Cherry, part of the WPP group, has won the LG Electronics account and is now responsible for strengthening the brand’s digital presence. The scope of work includes strategy, media planning and operations, data organization and analysis, and improving the brand’s visibility in search engines (SEO).
“LG is one of the largest technology and electronics companies in the world and we are excited to help the brand achieve its goals in Brazil and Latin America,” said Adriano Nadalin, CEO of i-Cherry.
For Humberto Kang, Head of E-commerce at LG Brazil, the partnership with i-Cherry will be essential to achieving the company’s goals. “We believe that i-Cherry’s expertise in performance, combined with our strategic vision, will allow us to reach new heights,” he adds.