The channel’s new attraction will feature brands such as Mercado Pago, L’Oréal, Budweiser, Perdigão, Mercado Libre and EstrelaBet
Globo’s new reality show, “Estrela da Casa”, premieres this Tuesday (13). With the 14 participants already confirmed and presented to the public, the program presented by Ana Clara seeks to reveal a new musical talent.
For the attraction, Globo sold 16 commercial quotas and has 13 advertisers — a number that may still increase. The main quotas are Mercado Pago, L’Oréal, Budweiser, Perdigão, Mercado Libre and EstrelaBet. Comfort acquired the Top Acorde quota and Dove secured the Top Compasso quota.
“With the grand premiere of Globo’s reality show, we have the opportunity to reinforce our leadership in the market and get even closer to consumers across the country. We believe that sponsoring a program with national visibility will help consolidate the positioning of the brand, ‘Perdigão. The flavor of eating together’, associating it with high-quality entertainment, which will result in significant benefits for Perdigão”, said Luiz Franco, Director of Marketing and Brand Innovation at BRF.
In addition, L’Oréal, Brilhante, Hellmann’s and Midea got the Segment combos; Budweiser, Mercado Pago and Kwai, with Dinâmica combos and Ballantines in a Single combo.
Over the course of 51 days, participants will be competing for a prize of R$500,000, a record deal, career management, a full album and a tour around the country.
The reality show has artistic direction by Creso Eduardo Macedo and Rodrigo Dourado, production by Maiana Timoner and genre direction by Boninho. The show will be shown on TV Globo, with spin-offs on Multishow and Gshow, in addition to a confinement broadcast 24 hours a day on Globoplay.
