With the municipal elections approaching, CNN Brasil is launching a new phase of its institutional campaign. Created by the Nova agency, the creative concept “Well informed, you choose well” highlights the importance, impact and appreciation of conscious choice, one of the pillars of democracy that is aligned with the essence of the company’s current positioning: “Think well, think CNN”.
The campaign portrays that factors such as memes, attacks and algorithms can decide elections, and in this context, a well-informed public has the chance to make good choices. In times of spreading fake news, access to truthful and quality information allows people to make informed decisions and contribute positively to the future of the country.
“We find ourselves in a scenario where untruths have gained increasing credibility, creating an environment of doubt, especially on social media, and influencing the making of important decisions with social impact. In this way, the campaign aims to encourage the consumption of reliable information so that people can make good choices. Because, as the concept summarizes, ‘Well informed, you choose well’”, comments Paulo Lima, Creative Director of Nova.
The creative pieces also promote the broadcaster’s programming regarding coverage of the elections in the United States and the municipal elections in Brazil, with broadcasting in external media, which includes newspapers and magazines, as well as on social media and CNN Brasil platforms.
TECHNICAL SHEET
Agency: NOVA
Client: CNNBrasil
Campaign: 2024 Elections
VP of Creation: THOMAZ MUNSTER
Creative Director: PAULO LIMA
Written by: LUIZ ARTHUR VASCONCELOS (TUTU)
Head of Art: YGOR MORATO
Art Direction: PAULO RIBAS AND DIOGO SOUSA
Customer Service Director: ANA RANGEL
Production Manager: TICIANA ROCHA
Graphic production: RAFAEL TOSCANO AND ANDREIZA OLIVEIRA
CNN BRAZIL
Marketing Director: MARIANA CANTARELLI
Marketing team: JULIANA ANTUNES, PATRICK AGUIAR, NILTON JUNIOR
Programming and Content Director: DOUGLAS FAGOTTI
General coordination: EDUARDO PALACIO
Art coordination: NATHALIE LEONELLO
Production: MARIANA BARBOSA
Designer: EVELYN GONÇALVES
