Campaign includes film, developed by Aldeiah, starring former basketball player Daniel Sousa
Bradesco launched a campaign starring former basketball player Daniel Sousa to take advantage of the sporting climate and recent comments on social media regarding Daniel’s celebration of Bia Souza’s gold medal in judo during the Paris Olympics.
In the 30-minute film, developed by Aldeiah and produced by Fantastica Filmes, Daniel is at home, surrounded by a shelf full of trophies and medals. With his cell phone in his hands, he comments on Bia’s impressive skills, such as speed, precision, friendliness and efficiency. At the end of the scene, in a relaxed tone, he asks: “What Bia do you think I’m talking about?”, revealing that it is Bia, Bradesco’s artificial intelligence. In the communication, he also highlights the solutions that Bradesco offers to its customers.
In addition to the film for open and paid TV, the campaign also includes its own video for social media through the bank’s official profiles.
