In the first half of 2024, Pixel Roads achieved a growth of 654% compared to the same period in 2023. The startup, founded by Bruno Oliveira, Leandro Navatta and Vitor Ballaben, integrates multiple inventories and media channels into a single digital platform, promising to simplify access to advertising for companies of all sizes. With more than 250 clients served, including brands such as Acer, Itaú and Embratel, Pixel Roads has run more than 800 campaigns, generating 350 million impressions and almost 2 million unique clicks.
Founded by Bruno Oliveira, Leandro Navatta and Vitor Ballaben, respectively CEO, CTO and CMO, Pixel Roads has been consolidating itself in the market.
The company was approved for the Web Summit startup program. In addition, it became an official Google partner through the Google Partner Program, after demonstrating excellence in digital campaigns and participation in specialized training.
Expanding internationally, Pixel Roads remains focused on preserving Brazilian creativity and innovation. “We are focused on taking our expertise to other countries, without losing the essence that makes us unique,” says Vitor Ballaben, the company’s CMO.
According to the statement, the company’s integrated system eliminates the need to operate multiple individual channels, simplifying the ad placement process and improving campaign performance. The platform uses cutting-edge technology and artificial intelligence to create the best combinations of channels, such as Google Ads, Meta Ads, UOL Ads, Taboola, MGID, among others.
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