Created by Lew’Lara\TBWA, the campaign will be broadcast on open and closed TV, digital media, radio spots and outdoor media.
Banco do Brasil announced the launch of a campaign that aims to reinforce the importance of warning about banking scams, entitled “Do you suspect it’s a scam? Contact BB”.
The piece, signed by Lew’Lara\TBWA, once again features the “yellow light” as the protagonist, but in a revamped version, in 3D, and positioned in the foreground.
“With everyday situations as a backdrop, the campaign warns that it is necessary to always be vigilant and explains what precautions people should take when faced with so many scam attempts in our daily lives. BB presents safe attitudes that make users less vulnerable to digital scams and, when a suspicious action is about to occur, a yellow light should be turned on”, said Paula Sayão, Marketing and Communications Director at Banco do Brasil.
The communication includes a 30″ film, with national and massive broadcasting on open and closed TV, digital media and radio spots, as well as outdoor media, internet and a special action on TikTok consisting of a branded mission with creators.
“BB’s yellow traffic light continues its saga against scams. Now in an updated version, with more animation and prominence in the pieces. Always drawing Brazilians’ attention to scams and reinforcing the Bank’s care for the security of its customers”, concluded Guilherme Branco and Jailma Ribeiro, creative directors at Lew’Lara\TBWA.
