The agency will be responsible for the entire 360º communication strategy, including the company’s positioning
Neta Auto has landed in Brazil and W+E will be responsible for its launch and the entire 360º communication strategy for the launch, including the “Feel the Evolution” positioning.
The Chinese automaker already has seven electric cars launched globally and will reveal three more models for the Brazilian market during the Interlagos Festival, which took place between August 9th and 11th, in São Paulo.
“People will be surprised. Chinese products have been evolving and NETA is betting on the Brazilian consumer, who is always aware of new developments, especially those related to technology and design,” said Henrique Sampaio, marketing director at NETA Auto.
The launch campaign includes on and off media actions, content marketing, actions with digital influencers, events, among other activations created by W+E and which are being planned for the coming months.
According to Rafael Carrieri, CCO of W+E, the strategy aims to generate a provocative vision, in order to bring people to the center of the conversation and encourage them to feel the evolution of driving a NETA Auto.
“Driving an EV, especially from NETA, is different from anything we know about driving. The car doesn’t make any noise, there’s no gear shifting, there’s no start button and it has high torque, exemplified on the track we set up at the Interlagos Festival. More than just driving something new, we want people to have this experience when they get into an electric car from NETA,” added Carrieri.
