Company projects growth in the brand experience market
Rocket has introduced a new positioning as a hub specializing in brand experience and is now called Hub Rocket. The company has a new digital communication identity, as well as an expansion of its headquarters and team, and expects to grow in relation to the results of 2023, which have already seen a 40% increase in revenue.
“Today we position ourselves as a brand experience hub with end-to-end delivery, that is, we plan and execute campaigns that can start digitally, go through an in-person event, which generate even more content for use on other fronts. Here the client does everything in a single place, which further optimizes costs and we are able to generate even more assertive consolidated data”, says Daniela Galdino, CEO of Hub Rocket.
With this change, Hub Rocket’s services now include Live Marketing, Branding Design, B2C Integration, Audiovisual, Growth Hacking, Employee Experience, Social Media, Content Marketing and CRM, serving brands such as Claro Brasil, ADM, Grupo DPSP, Metlife, among others. “Brands are increasingly recognizing the importance of a plural approach. With these efforts, we expect 25% growth in this area alone,” explains Daniela.
The agency also expanded its team, which went from 30 to 50 employees, an increase of more than 65%. The new headquarters, a 450m2 warehouse2 in Chácara Santo Antônio, in São Paulo, also includes an 80m² studio, equipped with technology to support a variety of audiovisual formats, such as the production of podcasts, livecasts, videocasts and the use of chroma key to create digital scenarios, ready for the integration of emerging technologies, such as AI. The headquarters also integrates several other spaces, such as a lounge and a coworking structure.
