Dias de Luta, Dias de Glória, released in 2005 and still a hit among generations, has a new version re-recorded by Xamã, a singer and actor known for moving between rap and pop, and more recently for his performance in the soap opera Reborn. The song is part of a campaign by the salty biscuit brand Club Social, which reinforces its slogan #PARTIUPRANÃOPARAR.
Xamã, chosen by the brand to star in the campaign, represents the journey of those who never stop in pursuit of their dreams, reflecting Club Social’s purpose of supporting the “hustle and bustle” of Brazilians. Produced by KondZilla, the music video portrays important moments in Xamã’s career, from his initial struggles to his success, highlighting scenes that refer to the daily lives of many Brazilians.
Felipe Pedrolli, marketing director of Biscoitos, highlights that the purpose of Club Social “is to be the cookie that brings practicality and flavor to the challenging journeys of people who do not stop and continue in search of realizing their dreams”. The campaign, created by the agency Leo Burnett, aims to pay tribute to Brazilians who fight daily, connecting with the public through the power of music and the message of perseverance.
The launch of the video was accompanied by social media campaigns, with influencers and the #FazOCorreWhitMe trend on TikTok. KondZilla, a production partner, will also share behind-the-scenes footage of the video. Tico Fernandes, creative director and partner at KondZilla, emphasizes: “It is a great pleasure to participate in this campaign… bringing an urban and contemporary perspective both in the language of the video clip and in the choice of the artist, Xamã.”
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Technical Sheet
AGENCY: LEO BURNETT TAILOR MADE
TITLE: BASED ON REAL RACING
PRODUCT: BISCUITS SOCIAL CLUB
ADVERTISER: MONDELEZ
CEO: FERNANDO DINIZ
COO: FABIO BRITO
CCO: VINICIUS STATION
CREATIVE DIRECTORS: LUIZ FILIPIN AND FELIPE MASSIS
ART DIRECTORS: CLEBER TADEU CARDOSO
WRITERS: RODRIGO SILVA MARTIN, RENATO RAMALHO, BRUNO GODINHO AND MAURICIO ANDRADE
SERVICE: GUILHERME NOGUEIRA, LEANDRO GREGÓRIO, BIANCA URZEDO, DANIELLE RACHED CURTI, GUILHERME SILVE AND KATHARINA MARINHO
VP OF MEDIA: ANA PAULA SANCHEZ
MEDIA: JULIANA ROQUE, SHEILA UYEDA, JEFERSON OLIVEIRA, TAÍS FERREIRA, HENRIQUE LIMA, YAN CANCIO, RAFAELA MARQUES, FERNANDA MORAIS AND LUANE RIBEIRO
CSO: MARIE ALONSO
PLANNING: MURILO FEDELE, VICTOR BARROS, LUISA LANCELLOTTI, BRUNO OLIVETTI AND PEDRO CARVALHO
CONTENT: WAGNER XIMENES, FILIPE BORTOLOTTO, LEONARDO MAIA AND MILENA FELIX
PRESS OFFICE: PAULA GANEM, REJANE ROMANO, SAMARA OLIVEIRA AND AND, ALL.
CUSTOMER APPROVAL: ALVARO GARCIA, FELIPE PEDROLLI, YANA LEOCÁDIO, JULIA VAN DER GEEST, KELVIN SOTERO, CAROLINE LERMANN, PAOLLA ROCHA, PEDRO STUDART, LARYSSA FARIAS, GABRIELA LIMA, MIRELLA MODELSKI AND MARILIA NOCETTI
PRODUCER: PXP STUDIOS
ACCOUNT DIRECTOR: DANI PISTON
EXECUTIVE PRODUCTION: PHILIP ANDRADE
PRODUCTION COORDINATION: BRUNO CUSTODIO, CECILIA DACHERY AND MARIANA MIKI
PRODUCTION INTERN: JULIA LIMA
COPRODUCTION: KONDZILLA
PRODUCED BY: KONRAD DANTAS
DIRECTION: KAIQUE ALVES
CREATIVE DIRECTOR: TICO FERNANDES AND KONRAD DANTAS
EXECUTIVE PRODUCTION: EDUARDO SARAIVA
SALES MANAGER: CLAUDIA QUINTAS
PROJECT MANAGER: BETANY MENARDI
SERVICE: Gabriel Barros
STRATEGIC PLANNING: ALEX RIBEIRO AND NAYA OLIVEIRA
CREATIVE WRITER: PATRICK ANDRADE
ASSISTANT DIRECTOR: LUISA CORRÊA PELIELLO
2ND ASSISTANT DIRECTOR: MARIA EDUARDA FELSNANN
DIRECTOR OF PHOTOGRAPHY: ROBERTO DA SILVA RIBEIRO JUNIOR (RIVA DOP)
DIRECTOR OF PHOTOGRAPHY (2ND UNIT): GABRIEL ZERRA
PRODUCTION DIRECTOR: WILLIAN TUCCI
PRODUCER: MARCIA LAGUNA
RENTAL PRODUCER: EMERSON MARCON JUNIOR
ART DIRECTOR: ANNA CAROLINA CESTARI
OPERATING DIRECTOR: LEANDRO VIEIRA
COSTUME DESIGNER: FERNANDA GUNUTZMAN
CASTING PRODUCER: AZOUS PRODUCTIONS
SPECIAL EFFECTS: CARRASCO FX
POST-PRODUCTION:
POST-GRADUATE COORDINATOR: KAYQUE OLIVEIRA
COLORIST: MATHEUS BECKER
ASSEMBLY: KAIQUE AVES AND MATHEUS BECKER
FINALIZATION: MATHEUS BECKER AND KAYQUE OLIVEIRA
SHAMAN TEAM:
MUSIC PRODUCER: RAMON CALIXTO
STYLIST: ROBERTA CAMPOS
SECURITY: ATELLA
TRANSPORT: SAMANTHA CYGANCZUK
MANICURE: PAULA NADIR (LULLABY)
MAKE/HAIR: GIL MAY
MUSIC:
MUSIC: (Original Work)
SONY: AUTHOR: CRYING – THIAGO CASTANHO
UNIVERSAL: COMPOSERS: THIAGO RAPHAEL CASTANHO, (ALEXANDRE MAGNO ABRÃO)
REREADING: KONDZILLA
EXECUTIVE DIRECTOR: ALANA LEGUTH
MUSIC PRODUCTION: ABEL SANTOS
SHAMAN MUSIC PRODUCER: RAMON CALIXTO
RECORD EXECUTIVE PRODUCER: MONICA CASON
RECORD LABEL ARTISTIC DIRECTOR / A&R: DON CESAO
RECORDING LABEL SERVICE RACHEL DANIEL
COPYRIGHT/ROYALTIES: GRAZIELA RIVERA
ROYALTIES ASSISTANT: MARCELO HENRIQUE
COPYRIGHT ASSISTANT: MARCUS BATZ
DISTRIBUTION COORDINATOR: TALITA BARRETO
UNIVERSAL:
SYNCHRONIZATION MANAGER: Mirella Machado
SYNCHRONIZATION ANALYST: JOSE BRAGANCA
BUSINESS AFFAIRS ASSISTANT: DANIELLE CHAVES
