The film will premiere on open TV and on the brand’s digital channels on August 21st
Renner has presented its Spring Summer collection. With a campaign that has the motto “Show off your essence”, the brand is inviting people to show their personalities and express themselves through their looks.
The line was presented at an event held this Tuesday (13) which featured a brand experience activation and the presence of names such as Bella Campos and Lívia Silvia, who star in the campaign.
In addition to them, other content creators who are partners of Renner were also present, such as Anttónia, Enzo Celulari, Isa Scherer, PathyDejesus, Eliezer, Shantal Verdelho and Mateus Verdelho.
“Fashion connects with our emotions, moments in life and who we are. We created a campaign that strengthens these conversations and reflections, encouraging spontaneity and enhancing the most diverse forms of expression. We want to stimulate the freedom of each customer to experiment, mix and express their essence with a collection that will delight with the trends of the next season”, said Renata Altenfleder, Marketing Director of the Lojas Renner Ecosystem.
In the campaign, Bella Campos and Lívia Silva will present the brand’s looks in the film and in the shooting, captured in Rio de Janeiro. The film, which will premiere on open TV and on the brand’s digital channels, aims to show how fashion is an ally in expressing your essence.
