Campaign includes films for social media and actions with content creators
Rico presented a new campaign with the motto “only advantages for those who invest”, continuing the use of 3D characters inspired by artificial intelligence and representing different investor profiles.
In the videos, produced by No Candy with 3D art by Tribbo, the 3D characters come to life and take to the streets for the first time, being led by presenter and former BBB Ana Clara Lima through everyday situations in a city.
Developed internally, the campaign aims to update the brand’s value proposition, reinforcing attributes such as the exclusive shelf of fixed income products, the so-called “Rentabilíssimas”, the benefits of Investback, zero brokerage fees on shares, in addition to the “My goals” functionality, in which the investor can plan their finances in a practical way.
“We want to show that, at Rico, all investor profiles have space and advantages. Our characters, each with their own personality and style, interact and find financial advantages in everyday life, in trivial situations, such as on public transport, in stores, in a bar or pet shop, for example”, explains Pedro Canellas, head of Rico.
The films will be broadcast on the company’s social networks and expanded with actions from content creators.
