Competition is ongoing and the segment increasingly attracts agencies
The betting segment, which is investing more than R$2 billion in advertising in the Brazilian market, in addition to the same amount in sponsorships of football clubs, promotions and naming rights, has increasingly attracted advertising agencies.
The UK-based brand Bet365 is holding a competition to hire an advertising agency. WMcCann is one of those involved in the selection process, according to an accredited market source. Africa Creative could be another candidate, but the agency denies that it is in the pitch.
The company’s website states that it is present in 200 countries with approximately 19 million customers. And it has around three thousand employees.
100% for series B
In the second division of the Brazilian Championship, all 20 clubs have, in some way, betting houses on their uniforms. The last team was Guarani, which reached a master agreement with Dafabet.
According to a survey by PressFC, of all the clubs competing for access to the elite of Brazilian football, 70% have a bet as their main sponsor, including Paysandu, Chapecoense, Ituano, Brusque and Novorizontino.
Furthermore, the analysis also showed that 95% of the teams have the presence of one of them on the main part of the uniform, with the exception of Chapecoense, which features the betting site with which it has a contract, KTO, on the back.
