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Company takes advantage of the city’s fame to promote “Alien: Romulus”
20th Century Studios, a subsidiary of The Walt Disney Studios, landed in the city of Varginha, in Minas Gerais, for actions on the new film “Alien: Romulus”, which will premiere on August 15th in theaters.
OOH about the new film “Alien: Romulus” (Photo: André Velozo)
The new thriller took advantage of the fame of the ET city of Varginha to welcome celebrities to a pre-premiere such as Gkay, Daniel Pires, Lucas Cunha, Cocielo and Christian Figueiredo.
In addition, the communication strategy also includes a series of activations, including a wrapped bus, sound car, billboard, store announcer, TV and radio spots, among others.
