Gustavo Soares will lead the entertainment, fast food, auto, international, luxury and energy verticals
JCDecaux has announced the hiring of Gustavo Soares as its new head of sales, who will be responsible for the entertainment, fast food, auto, international, luxury and energy verticals, reporting directly to João Binda, the company’s sales director.
“With Gustavo’s arrival, JCDecaux wants to further improve its relationship with its clients, stimulating the company’s acceleration and innovation projects. He has extensive market knowledge and experience in media and agencies. His 360º visibility will be a great boost to our current and future strategies,” says João Binda.
Gustavo joins the team of commercial heads, which includes Beto Lima, Bianca Amaral, Kika Santos, Liana Rolemberg, Rafael Krausz and Roberta Sirota.
“I am very happy with the opportunity to join the JCDecaux team and serve segments full of possibilities. The OOH environment is experiencing its best moment, and I believe that this is just the beginning. My main objective is to work with the team as a consultant, using the company’s innovative tools and solutions to boost our clients’ business and results”, says Gustavo Soares.
Gustavo has worked as a sales director at NEOOH, a commercial partnerships consultant at Aceleraí, head of advertising, sales & promotion at The Walt Disney Company, and has also worked at agencies such as Ogilvy and WMcCann.
