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Avon brings new lipstick to the São Paulo Metro
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Action open to the public includes stickers on red line carriages
Avon announced that it will take the 15 new shades of Tratamake Radiante lipstick to the São Paulo Metro by adhesive-coating the carriages of the red line of the Metro between August 19 and September 13, and with an exclusive activation at the Barra Funda Metro and CPTM stations between August 26 and 31.
The event will be divided into three phases: presentation of the benefits of lip care products, a photo booth for visitors to create unique moments that can be shared on social media, and those who participate will be able to win a unit of the new lipstick or other exclusive gifts from the brand.
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