Signed by LVL, the action will debut this Friday (16) and will continue to be publicized for another two weeks
Drogaria São Paulo and Drogaria Pacheco, from the DPSP group, took their campaigns that raise awareness about the importance of the dengue vaccine to cinemas.
Led by LVL, the intervention features references to classic movie openings from production companies such as 20th Century Fox and MGM Studios, followed by the sound interruption of a mosquito buzzing and the message “You never know when you might be close to the dengue mosquito”.
“Our idea was to take advantage of a moment of support for public health efforts, associated with the public’s affection and familiarity with Drogaria São Paulo and Drogarias Pacheco, which are recognized for the quality of their services. In addition to raising awareness and increasing the number of people vaccinated against dengue, the campaign also reinforces the commitment of the DPSP group, which offers vaccination services in addition to medicines,” said Beto Campos, CEO of LVL.
The campaign will debut this Friday (16) and will continue to be shown for days and weeks in the advertising spaces that precede the movie trailers shown during the month of August, in the cities of Praia Grande (SP), Rio de Janeiro (RJ), Recife (PE), Varginha (MG), and Brasília.