Zé Lucas de Paula has stints in Africa and J. Walter Thompson Worldwide, in New York
Google announced on Monday (7) the hiring of Zé Lucas de Paula, who will lead Creative Works, the company’s multidisciplinary team that works in collaboration with agencies. As head of Creative Works and branding solutions for agencies, Zé Lucas will be responsible for leading the team in Brazil.
With a career in agencies in Brazil and abroad, Zé Lucas is graduated from the Law School of the University of São Paulo (USP) and in Marketing from the Escola Superior de Propaganda e Marketing (ESPM). He has worked at agencies such as Africa and J. Walter Thompson Worldwide, in New York, where he was global planner director.
Creative Works has acted in campaigns such as Budweiser TagWords for Africa and Inertia City for the UN and Wunderman Thompson. “I arrive at Creative Works to add to the mission of supporting agencies even more in this integration, especially in this challenging period we are living”, he explains.
