By 2025, the space will feature Konrad Dantas as musical ambassador and an expansion to generate business and brand exposure
The Government of São Paulo presented the news for the second year of São Paulo House at South by Southwest (SXSW) 2025.
For this edition, the space will have new environments and will focus on promoting the generation of business and visibility for the state’s companies and actions. The government expects to increase the number of visitors, surpassing the more than 10 thousand people of 52 nationalities registered this year.
“We surprised everyone at the 2024 edition of SXSW, we showed that São Paulo is aware of what the world needs. We demonstrated our concern and attention to various topics and we are going to SXSW 2025 with a São Paulo House full of new features to promote even more connections, business and trends”, said Marília Marton, Secretary of Culture, Economy and Creative Industry.
In addition, São Paulo House will also feature Konrad Dantas, creator and founder of Kondzilla, as the edition’s musical ambassador, and will expand brand exposure possibilities. The event will also have a Business Space and a Business Fair.
The space is being organized by the Secretariat of Culture, Economy and Creative Industry and InvestSP, in partnership with Gerando Falcões.
