Developed by Eletromidia, the pieces are being shown in 10 cities in Brazil in a contextualized way
Globo premiered its new reality show, “Estrela da Casa”, this Tuesday (13) and is betting on an OOH campaign to promote the program.
In the action, carried out in partnership with Eletromidia, the pieces are being broadcast on DOOH in 10 cities in Brazil in a contextualized way and, to engage the public, the initiative aims to encourage people to sing in two projects that make up the deliveries.
In São Paulo, Ana Clara, the reality show host, will talk live with people who were near the bus stop located at number 1776 on Avenida Paulista. In Rio de Janeiro, between August 13 and 19, MetrôRio customers will be able to show off their talent in a themed karaoke booth set up at the Carioca/Centro Station.
“This campaign reinforces the potential for our content to reverberate, going beyond the screens and into the streets, opening up space for conversation, inviting the public to experience the emotions of those who will be on ‘Estrela da Casa’,” said Manuel Falcão, Globo’s Brand and Communications Director.
In addition to these, the cities of Belo Horizonte (MG), Brasília (DF), Campinas (SP), Curitiba (PR), Florianópolis (SC), Porto Alegre (RS), Salvador (BA) and Recife (PE) will also have campaign pieces being displayed on streets, elevators, commercial and residential buildings, bicycle racks, clocks, shopping malls and public transport until August 19th.
“Taking a campaign like this, which uses the magic of music and entertainment to the streets of all of Brazil, shows how OOH media, combined with TV, can enhance major launches and engage the public in a creative and contextualized way,” added Marcelo Pacheco, CSO of Eletromidia.
