Created in partnership with Eletromidia and Speakeasy, the campaign aims to raise awareness about the importance of vehicle insurance
Suhai Seguradora placed motorcycles protected by giant padlocks at three bus stops in São Paulo with the aim of showing people the importance of protecting their vehicles.
The “Insane Protection” campaign, created in partnership with Eletromidia and Speakeasy, can be seen on Avenida Paulista, Avenida Faria Lima and Avenida Pedro Álvares Cabral, along with the message “In São Paulo, a motorcycle is stolen every 16 minutes. That’s almost 4 motorcycles per hour. And since 98% of motorcycles are not insured, everyone protects themselves as best they can.”
“Despite the various protections such as chains, locks, padlocks and anti-theft devices, motorcycle thefts and robberies in São Paulo continue to increase every year. By using giant padlocks, we want to draw attention to a worrying reality: often, even with all these measures, owners still face the risk of losing their vehicles. Therefore, we offer a safer and more effective alternative through our insurance, ensuring that, in the event of theft, motorcyclists are not left helpless,” said Janaína Iziquiel, marketing director at Suhai Seguradora.
