Lobos 1707 Tequila & Mezcal, the agave-based spirits brand, today announced the launch of a new digital campaign starring NBA player and investor LeBron James, alongside actress and singer Victoria Justice. The campaign pits James against the backdrop of a spy thriller that transports viewers into a world of danger, deceit and humor, with Lobos 1707 tequila at the center of the action. Created by Rosewood Creative.
In the campaign’s main video, titled “Agent 1707,” LeBron plays an international agent in a high-stakes poker game against his nemesis, played by Victoria Justice. Tensions rise as each look and gesture from the characters impacts the unfolding story.
“Our approach to this campaign was to create something fun but also relevant. We wanted the video to reflect the quality of our brand without taking ourselves too seriously,” said Diego Osorio, founder and creative director of Lobos 1707 Tequila & Mezcal. “Working with LeBron James and Victoria Justice was great, and I loved how they really embodied their characters. We can’t wait for our consumers to see this new side of Lobos 1707 with the launch of ‘Agent 1707.’” Osorio also makes a cameo appearance in the video as the casino bartender.
LeBron, who embodies an international man of mystery, is seen sipping a cocktail made with Lobos 1707 Reposado, elote liqueur and garnished with a slice of lime. The campaign highlights the brand’s commitment to quality and luxury, showcasing the design of the bottles and the taste of the tequila.
Follow ADNews on Instagram and LinkedIn, and the new ADGroupBR.