“It’s more than technology. It’s Senior.” Senior Sistemas’ new institutional campaign begins to circulate this week in business vehicles, radio, television and other media outlets. With a robust investment, the campaign marks a new chapter in the company’s trajectory, which recently celebrated the achievement of R$1 billion in revenue.
With the motto “It’s More Than Technology. It’s Senior.”, the campaign’s narrative is based on the context that technology is just the beginning, and that Senior delivers much more to its customers through its solutions. It also reinforces that the company’s portfolio goes far beyond the digitalization of management in its broadest sense, because it is integrated, adaptable, flexible software, with innovative technology, and that uses Artificial Intelligence to support the generation of insights and data, and make business processes – which are generally complex – simple and more efficient.
“We are the differentiator for those who want to be leaders. We combine our expertise and technological solutions to drive our clients towards greater operational efficiency, revenue expansion and leadership in their segments. We seek to translate all of these purposes into the new advertising campaign and we are proud of the results we have presented to the market”, says Jean Paul Vieira, Executive Director of Marketing and Product at Senior Sistemas.
The campaign is signed by Cuka Filmes, with general direction by Hermes Bruchmann and photography by Vinni Gennaro, and features visual content in vibrant colors and characteristics that mark Senior’s identity, in shades of green. The video was filmed in several locations in Santa Catarina, including industrial, agricultural, construction and logistics centers.
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