The brand is expected to participate in Farraial and Rock in Rio
Olla announced the intensification of its participation in music festivals in the second half of 2024 with the aim of getting closer and closer to young audiences.
“Our commitment goes far beyond product development, but in opening conversations that empower people to make informed decisions about their sexual health and relationships,” says André Mendes, head of intimate well-being at Reckitt Health Comercial.
The brand will be present at Farraial, which will take place next Saturday (17), at the Anhembi Sambadrome, in São Paulo, with activation of promoters who will distribute products to participants.
In September, Olla will be present at the 40th edition of Rock in Rio. At the event, the brand will have a two-story, 50m² booth, where the public can participate in activations, win gifts, enjoy the photo opportunity space, among other surprises. For the festival’s activities, the brand will bring its “Freedom Council”, a council composed of personalities Blogueirinha, Pkllipe and Ingrid Ohara, who since the beginning of the year have promoted sexual education activities on their networks and at other events, such as Lollapalooza Brazil.
