Strategy includes partnership with influencers on social media
Allianz Seguros announced its sponsorship of Paul McCartney’s concert, which will take place on October 16th at Allianz Parque in São Paulo, resuming the “Bora Pro Show” campaign, which took customers to Taylor Swift and Andrea Bocelli’s shows.
The communication strategy includes partnerships with influencers on social media.
“With the ‘Let’s Go to the Show’ campaign, we were able to not only provide this opportunity to our customers and get even closer to them, but also reinforce our commitment to protecting people so they can live the best life possible,” explains Maria Clara Ramos, executive director of transformation, strategy and marketing at Allianz Seguros.
50 pairs of tickets will be raffled, valid exclusively for individual policyholders, who will be able to attend the show with one companion each. To participate, interested parties must simply have Allianz policies in force and active during the promotion period.
