The campaign, produced by O2 Filmes, will be broadcast on open and closed TV, online media, social networks and communications on the app itself
After starring in the July plays, Terry Crews returns to Shopee’s advertising campaign to promote the start of the 9.9 Super Shopping Day campaign. This time, the actor was put to work to the sound of the musical parody of “Pump Up the Jam”.
In the play, directed by André Gustavo (Delão) and Fernando Moreira from O2 Filmes, Terry appears doing his workout with some Shopee products and as he works out, the discounts increase.
“In this campaign, we take Brazilians back to the 90s to the sound of an iconic parody that reflects our cheerful and vibrant personality. To revive this nostalgia with all the energy that Shopee represents, there is no one better than our ambassador Terry Crews, who motivates everyone to find the best discounts on the platform,” explained Rodrigo Farah, head of brand and live commerce at Shopee.
The campaign will be publicized on the main open and closed TV channels, online media, social networks and communications on the app itself.
