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Dermage and Vero Latte create antioxidant ice cream flavor
![Brands and consumers: a more conscious relationship]( "Dermage and Vero Latte create antioxidant ice cream flavor 4")
The strategy includes in-store action and content on social media with influencers
Dermage and Vero Latte have announced a first-of-its-kind collaboration to develop a unique antioxidant ice cream flavor. The partnership combines the benefits of a Vitamin C stick with a gastronomic experience.
The result of the collaboration is the lemon flavor with tangerine brigadeiro. “Together, we created an innovative product that combines skin benefits with an exclusive gastronomic experience,” says Danielle Klajman, marketing coordinator at Dermage.
The strategy includes cross-promotion in stores for product purchases until the end of August and content on social media with influencers.
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