The week of International Women’s Day will not go unnoticed in the calendars of events scheduled from this Monday (7). Check out the schedule for SXSW, Collage Group, Critics’ Choice Awards and more:
Monday (7)
The 2022 Academy of Country Music Awards broadcast is streamed on Amazon Prime Video.
Tuesday (8)
The Advertising Research Foundation kicks off its two-day virtual Shopper 2022 conference with presentations and panels by Melanie Babcock, Vice President of Integrated Media at The Home Depot; Aaron Sobol, head of US investments and partnerships at Unilever; and Vita Molis, Head of Research and Insights for Global Business Marketing at TikTok, among others.
Petco reports fourth-quarter earnings. The retailer, which recently transitioned to a health and wellness destination, has seen sales soar during the pandemic as more Americans adopt furry companions. Petco has been trying to turn that success into new efforts, such as a store-to-store pilot program with Lowe’s. It’s International Women’s Day. The day honoring the achievements of women has been observed for more than a century, and brands showing their support this year include LinkedIn, HCL and John Deere.
Wednesday (9)
The Collage Group, a consumer research organization, hosts a webinar on health and wellness across all races and ethnicities. The event will provide research on how brands can capture consumer attention in the healthcare space.
Campbell Soup Co. publishes its financial results for its second fiscal quarter. Executives speaking in a December update to investors forecast $2.25 billion in revenue, which would be slightly down from the same period last year. Price increases and the push from “winner” brands like Goldfish and Pepperidge Farm are boosting the company, which is carrying out another round of price hikes.
Thursday (10)
Ad Age introduces In Depth: Unlocking the Metaverse, a virtual conference that will offer a primer for marketers looking to explore branding in virtual worlds. Speakers include Avery Akkineni, president of VaynerNFT; Tressie Lieberman, vice president of digital and off-premise marketing at Chipotle Mexican Grill; and Caty Tedman, head of partnerships at Dapper Labs.
Friday (11)
SXSW starts in Austin, Texas and runs through March 20th. Hot topics include the metaverse (of course!) and NFTs.
Saturday (12) and Sunday (13)
The 27th Critics’ Choice Awards broadcast airs Sunday at 7pm. The broadcast will take place on TBS and CW.
Translated matter from Ad Age.
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