Faber-Castell is launching its first global campaign “Creativity in your hands”. The initiative celebrates the power of individual artistic expression and seeks to empower people of all ages, cultures and skill levels to explore their creative potential. The campaign will be broadcast on the brand’s main social networks, as well as other offline media.
The campaign will be broadcast in the brand’s main countries of operation and is the result of a multidisciplinary effort that brought together creative minds from Asia, Latin America, Europe and the United States. The global collaboration resulted in a variety of inspiring pieces, including a hero film of approximately 2 minutes and a series of shortened versions of 15 seconds, with short and dynamic videos that portray people from different backgrounds and contexts expressing their creativity in diverse and authentic ways. In addition to other pieces that use painting, drawing, writing and other art forms to teach the importance of not limiting oneself to a single style or technique – Faber-Castell goes beyond offering tools as a starting point for expression, the brand empowers, supports and encourages the public to unleash their imagination.
“Faber-Castell is a brand that is constantly reinventing itself and creating legacies. With over 263 years of history, ‘Creativity in your hands’ is the company’s first global campaign,” says Flavia Giordano, Faber-Castell’s Marketing Director. “It is a source of pride to communicate an action that invites the public to break down barriers, overcome insecurities and embrace creativity as a transformative force. Whether through painting, drawing, writing or any other form of art, Faber-Castell encourages freedom of expression and the search for a more colorful and creative world,” she adds.
The slogan “Creativity in your hands” has roots in Brazil: originally launched in the country in 2022, the concept has generated significant impacts and is now taking over the world. The tagline was created and used in previous campaigns in Brazil, demonstrating the strength and influence of creative work developed in the country to the world.
Follow ADNews on Instagram and LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
