Maísa was the most sought-after influencer for campaigns in the first seven months of 2024, leading the ranking with 48 million followers. During this period, the Influency.me platform registered 262 thousand searches for influencers, resulting in 13 thousand participations in campaigns. Among the 15 most sought-after professionals, all were women, showing the strength of women in the market. In addition to big names like Maísa, influencers with smaller accounts, such as Jenny Fervie, who has around 100 thousand followers, also gained prominence.
“The female protagonism on social media is unquestionable. Influencers stand out for talking to different audiences on a daily basis, transmitting confidence to brands when it comes to co-creating advertising. The most sought-after influencers in the first 7 months of the year are, for the most part, from the lifestyle segment and large-scale (over 100 thousand followers)”, explains the CEO of Influency.me, Rodrigo Azevedo.
Check out the 15 most sought after influencers in 2024:
Featured influencers are the most sought after in 262 mil searches on the Influency.me platform. “In this survey, we considered the influencers who were most frequently included in campaigns. In other words, they are the ones who were most often considered for hiring and are among the favorites for 2024”, consider the CEO.
Until the hiring is completed, other issues may be decisive, such as the influencer’s schedule availability, campaign budget and the professional’s alignment with the brand.
Trend of campaigns with more influencers
Last year, the most hired influencers were micro and meso influencers (between 10k and 500k followers). This is due to the fact that larger influencers charge higher fees, in addition to the engagement rate of smaller profiles, often being more robust.
“Building a cast of engaged micro influencers can be a great option to generate results within your budget. In the last year, 38% of the campaigns had between six and ten influencers hired, while 32% had five influencers, which reinforces the idea of diversifying investment to obtain more results”, adds the CEO of Influency.me.
Influencer campaigns with larger castings, in addition to the search for influencers in all follower sizes and niches, highlight the trend of companies investing more in influencer marketing. As the annual survey carried out by Influency.me points out, 66,7% of companies intended to increase investments in influencer marketing in 2024, which demonstrates a maturation of the market and relationships between brands and different influencer profiles.
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