With a campaign signed by VML, the brand will begin its global marketing plan
Duracell has announced a new global marketing plan focused on leveraging its sponsorship with Williams Racing, including branding on the side of the Formula 1 team’s cars and drivers’ uniforms.
To kick things off, Duracell will launch a campaign created by VML and starring its mascot, Bunny, which will feature both online and offline renditions. The film was produced by Hogarth Worldwide and will be broadcast in 15 countries in Europe and South America.
“The focus on high performance and commitment to excellence are shared characteristics of both brands and made the partnership a perfect fit for Duracell and Williams. For this year, Duracell has a complete action plan on top of our sponsorship with Williams Racing, involving cutting-edge technology, a lot of humor and bringing energy to important moments, as is already a characteristic of Duracell”, explained Paula Neves Pedroni, General Manager of Duracell Brazil.
