Content is part of the announcement of the company’s new employer brand positioning
Nubank filled its social media with images of purple chairs on postcards from some cities in Brazil, Mexico and Colombia, in a move that marks the beginning of its new campaign.
The communication aims to invite the company’s talents to “make the extraordinary happen” and celebrate the more than eight thousand employees spread across the world.
“Our new campaign is a natural extension of our brand strategy, as it highlights the essence of what it means to be part of Nubank. We are calling on talent who are as passionate as we are about making the extraordinary happen and who identify with our culture of collaboration and flexibility,” said Juliana Roschel, Nubank’s marketing director.
Over the next few weeks, Nubank will share new campaign pieces on its social media channels, with testimonials from employees.
The content is part of the announcement of the company’s new employer brand positioning, which aligns the company’s growth strategy with Nubank’s current situation.
