The footwear will become part of the brand’s permanent portfolio in Brazil and part of the product’s sales will be donated to CPB
Havaianas announced its official sponsorship of the Brazilian Paralympic Committee (CPB) and presented a new sandal developed in co-creation with para-athletes and the entity. The shoe was developed to serve the largest possible number of people, with or without disabilities, and will become part of the brand’s permanent portfolio in Brazil. In addition, part of the product’s sales will be donated to the CPB.
“For us, seeing this innovative project being launched and seen on a global stage like the Paralympics is a source of great pride and excitement. We are very happy and excited to have a product that, in addition to serving more people, will contribute to the development of current and future talents in Paralympic sports,” says Maria Fernanda Albuquerque, VP of global marketing at Havaianas.
Havaianas’ partnership with CPB began in 2020, with sponsorship of the Tokyo Paralympic Games. Now, the brand will also be present with para-athletes as part of the official uniform of the Brazilian delegation, which will debut the new sandal at the opening ceremony of the 2024 Paralympic Games in Paris.
“Partnerships like the one we have established with Havaianas, which go beyond the Paralympic Games, are extremely important for us to support the Paralympic athletes’ journey on an ongoing basis, offering more quality and infrastructure so that they can prepare and evolve for the competition moments. Furthermore, this partnership with Havaianas strengthens our licensing brand and official identification shield of Paralympic Brazil”, says Mizael Conrado, president of CPB and two-time Paralympic champion in blind football.
The creation process took place in collaboration with athletes, who participated in several discussion groups and workshops with the Havaianas Research & Development team. Throughout the creation and testing period, the brand brought together athletes with different types of motor disabilities, such as wheelchair users, paraplegics and athletes with prosthetics or limited mobility in their hands.
