Signed by Soko, the play introduced the protagonists to the routine of two families
Danoninho is presenting its new product to the market and, to do so, called on presenter Sabrina Sato and her mascot, Dino, to announce the launch of Danoninho Bom Dia.
The campaign, signed by Soko — now Droga5 São Paulo — and produced by Broders, portrays the reality of families and is inspired by classic visiting programs and segments that marked Brazilian TV.
In the play, Sabrina and Dino learn about the routine of two families, that of singer Negra Li and child influencer Lulu D’Avola.
“In addition to trust, Danoninho consumers have a very strong emotional bond with the brand. That’s why we focused on creating memorable campaigns under the ‘I Want to Be a Giant’ label, which reinforces Danoninho’s main pillars, which are nutrition and partnerships with parents and caregivers. This year, we want consumers to realize that the small moments of family mornings can be transformed into something unforgettable and grand,” said Mildredy Ventorin, Soko’s creative director.
In addition to the piece, the brand will invest in influencer actions alongside its squad of content creators made up of names such as Lucas Silveira, Glena Martins, Bia Ben and Rafa César, Maria Karina, as well as Negra Lu and Lulu D’Avola.
“We are very excited about the launch of Bom Dia. This is an extremely important and disruptive innovation for the brand, being the first yogurt with probiotics from Danoninho. It is a product that was thought and designed according to the needs of parents and that reinforces the partnership and commitment that the brand has, when we talk about nutrition that contributes to the growth of children”, pointed out Marcelo Bronze, Marketing Director of Danone.
Photo Credit: Broders / Felipe Mazzucatto