Familhão, a benefits club, is Artplan’s newest client. The agency is responsible for all of the brand’s communication and creative strategies, focused on attracting new users and retaining current subscribers.
In order to create an operation designed according to Familhão’s expectations, Artplan is dedicating a Business and Creation department to exclusively serve the account. The first deliveries were the merchandising actions, shown on Sundays on the Domingão com Huck program, on Rede Globo.
“We are excited to take on the communications of a benefits platform with great potential for growth and use by the population. Our mission is to creatively explore the purposes of the benefits program, which goes far beyond the monthly draw of 1 million, but also returns the subscriber’s money in discounts, advantages, products and services with a total focus on the family. In addition, we will highlight its relevance in the market, highlighting the countless possibilities for partnerships between our various clients”, mentions Gláucia Montanha, CEO of Artplan SP.
In addition to discount coupons, Familhão offers credits in the club’s store to exchange for products and digital figures to collect and earn more credits, a monthly draw worth 1 million reais, delivered personally by presenter Luciano Huck.
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