Palmeiras has teamed up with Ademicon, an independent consortium administrator, to launch another exclusive product for its passionate fans: Consórcio Palmeiras. The partnership will enable the club’s fans to better plan their finances for purchasing vehicles through this modality.
The agreement also provides for the display of the Ademicon brand on the central shield of the Verdão women’s soccer team’s uniform for a period of one year and will generate R$1.5 million plus royalties for Alviverde.
The partnership was made official this week, at the Football Academy, during a meeting between the president of Palmeiras, Leila Pereira, and the CEO of Ademicon, Tatiana Schuchovsky Reichmann.
“Palmeiras is always looking for partners who can add credibility to the brand of one of the biggest clubs in the world. This is the case of Ademicon, a leading company in its segment in Brazil. I am certain that this is the beginning of a successful and victorious relationship, which will further strengthen our women’s soccer team and help our fans plan their finances,” says Leila Pereira, president of Verdão.
Starting September 16, Alviverde fans will have access to special conditions when purchasing consortium shares to, for example, buy their first car or upgrade their vehicle. More information about the new product will soon be released to Palmeiras fans.
“We are bringing the essence of the consortium to Palmeiras fans: financial planning. The partnership goes beyond the pitch and will enable the construction of a more promising future through access to credit for the purchase of vehicles in a planned and secure manner,” says Tatiana Schuchovsky Reichmann, CEO of Ademicon.
“And being on the Palmeiras women’s team jersey, through the collaboration between two female leaders, also means talking about planning and the future, in addition to strengthening the promotion of sports, an important pillar of our brand. For years, we have invested in different sports initiatives because we believe that they transform lives, just like the consortium, and promote a more inclusive and egalitarian society,” she adds.
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