Brand action, which debuts this Monday (7), focuses on young audiences
With an eye on the young audience, Netshoes adapted the hit ‘Malvada’, by Zé Felipe, for its anniversary campaign, which debuts this Monday (7). The film also features the tiktokers Vanessa Lopes and Pedro Argueles. The two created a choreography for the play.
On the second day of the campaign, Netshoes celebrates International Women’s Day with Negra Li and Letticia Munniz. The entire campaign will be broadcast on Netshoes’ social networks, in activations on Twitter, Instagram, Facebook, Spotify, among other platforms and on TV, during the ESPN sports channel programming.
“We were practically born together with e-commerce in Brazil, we went through many challenging moments, but we are in the best phase of our trajectory, and we want to celebrate with our customers”, says Rafael Montalvão, marketing director at Netshoes.
