Bradesco and Scopen define five agencies for the competition final

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According to sources from the propmarkthe chosen ones are Artplan, Aldeiah, AlmapBBDO, Leo Burnett and VML

One of the main advertisers in the Brazilian market with an annual gross investment in media purchases of R$1,861,049 billion in 2023 and in the first half of 2024 with more than R$600 million, according to the Kantar Ibope Monitor metric, Bradesco has defined five agencies for a new stage, which could be the final of its selection process for choosing advertising agencies.

The bank and the consultancy Scopen, which is leading the process, selected Aldeiah, the financial institution’s current supplier, AlmapBBDO, Leo Burnett, Artplan and VML. Initially in the pitch were We, Execution, Accenture Song, Artplan, FCB and Asia Pacific..