Strategy includes online activations and out-of-home media for the first time
RecargaPay has launched a new campaign as part of its recently launched brand repositioning. Through a series of out-of-home installations with the tagline “Rethink the Obvious”, the campaign invites customers to rethink their financial choices. The brand is betting for the first time on OOH media on different bus stops and clocks in the city of São Paulo.
The pieces highlight products and services on the market that are common complaints among consumers, such as the lack of cashback, high fees for Pix payments on the card, low yield on the wallet, among others, and present, with a humorous narrative, the benefits of RecargaPay in convenience, fees and savings, and position the application as the option to obtain the best advantages.
“We have the best benefits, the best experience, an incredible credit card and the best rates on the market. We found in this campaign a humorous way to present this to our customers, who are women and men of all ages who want to achieve important things and need a financial partner who understands their moment in life”, says Diego Belbussi, CMO of RecargaPay.
The campaign also includes online activations such as social media posts, influencers and videos, in addition to having developments throughout the year.