The campaign will continue until the end of the year and aims to promote the educational institution’s course modalities
PUB Brasil connected Ensino Eisten with Creativosbr to launch an OOH-focused campaign to promote the educational institution.
In terms of communication, the agency provided the creative scope and was responsible for developing the advertising pieces, both static and animated. The campaign promotes the three modalities of Einstein Education, namely distance learning, in-person and hybrid, of various management courses and other topics.
“Einstein has always had a good vision of what it needs, what it wants and where it wants to go. The concern with having its message delivered at strategic points, with creative text and robust art were premises of the institution so that we could carry out an efficient campaign”, stated Paulo Omar, CEO of PUB Brasil.
In total, more than 200 pieces make up the campaign, which is expected to end at the end of the year.
“Participating in this campaign is an interesting challenge, both because of the client’s niche and the freedom in unfolding pieces and the easy relationship between everyone
involved in the campaign. This way, creativity is very fluid and the results are satisfactory for everyone, especially for the client”, added Guilherme Crespo, partner and Creative Director of the agency Creativosbr.
