Dove recently launched the “Beauty Never Gets Old” campaign, created by Edelman.
Focused on women over 60, the film aims to break the beauty industry’s youth-first mold.
The campaign features 10 women who are longtime customers of the brand, like Vanessa, who has been using Dove since 1958.
The campaign, part of the “Real Beauty” platform, aims to empower older women and celebrate aging in an authentic way, highlighting the connection between generations and combating social pressure to look young.
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