Signed by WMcCann, the campaign features a 360º strategy including digital media and OOH
Seara was inspired by the official motto of Rock in Rio 2024, “Viva grandes encontros”, to launch a campaign that reinforces its position as the festival’s official sponsor, composed of a jingle that brought together Ludmilla and Simone Mendes.
The piece, signed by WMcCann and titled “Hot&Croc”, highlights the combination of flavors of the Traditional and Smoked Seara Hot Dog Sausage with the crunchiness of the brand’s Crispy Chicken line.
“Our territory at Seara is music, festivals and entertainment, where food is a fundamental part. Being at Rock in Rio once again reinforces this positioning and keeps us close to our consumers on these occasions as well. The musical diversity that Rock in Rio offers is the same that we offer with our product portfolio and this variety allows us to create a series of delicious combinations. We want to translate all this versatility into our communication at the festival”, said Tannia Bruno, marketing director at Seara.
The communication strategy includes a 360º strategy that includes digital media and OOH strategy. On social media, the brand will bring content editorials that are part of the strategy, such as Hot&Croc na Cozinha, Hot&Croc na Música, Hot&Croc no Hype and Hot&Croc Surpresa.
In addition, behind-the-scenes footage of the campaign will be shared on Seara’s profiles, with content presented by Sabrina Sato, the brand’s host on social media. On TikTok, the jingle will be used in a series of challenges featuring chef Claude Troisgros and food influencer Jade Comeria.
