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In its new campaign, Super Bet, official sponsor of São Paulo Futebol Clube, brought back none other than Telê Santana, the iconic coach who marked a golden era at the club, now digitally resurrected with the help of Artificial Intelligence (AI).
In the video, Telê Santana “speaks” to the fans again, offering a special message (see below). The production recreated Telê’s voice from authorized recordings, using the voice of his son, Renê Santana, as a base to ensure authenticity and emotion.
“When the Master speaks, we need to listen.” The phrase that echoes in the video captures the legacy of Telê, known for his wisdom and leadership.
The campaign is already generating repercussions on social media, moving fans of the tricolor.
