Of the four names presented, Brazilian Paulo Areas, CCO & Head of Business Transformation at TBWA Spain, appears on the list
The 27th edition of El Ojo de Iberoamérica announced the first names that will lead the jury for this year’s awards.
Paulo Areas, Brazilian and CCO & Head of Business Transformation at TBWA Spain, will lead El Ojo Direct, while Colombian Andrés Ordóñez, Global CCO at FCB, will lead El Ojo Content. Peruvian Sergio Franco Tosso, CCO at DDB Fahrenheit Peru, will lead El Ojo Sports, and Argentine Celeste Dalairac, DGC at ISLA Argentina, will lead the El Ojo Gráfica and El Ojo Produção Gráfica categories.
“As every year, the El Ojo de Iberoamérica International Festival brings together the most prestigious professionals from agencies and companies in the creative industry to evaluate, debate and recognize the best ideas in each of the award categories. For 27 years, the festival has been the most important meeting point to promote Latin integration in all its diversity,” said Santiago Keller Sarmiento, president of El Ojo de Iberoamérica.
The awards ceremony will take place between November 13th and 15th, at the La Rural Convention Center, located in the Palermo neighborhood, in Buenos Aires, Argentina.
