Participants chose products on the platform to create their dream dressing room
Mercado Livre, a sponsor of Estrela da Casa, debuted its first activation on the show with the “Camarim das Estrelas” (Stars’ Dressing Room). The 14 participants of the show were able to choose up to ten products to make up their dressing rooms, including cameras, various games, makeup, slippers, as well as various foods and decorative items. The space was also pre-equipped with iconic items of a dream dressing room, such as white towels, a minibar and sparkling wine.
In the action carried out last Tuesday (20), the singers were able to choose products from different categories, such as fashion, beauty and even options within the “Abardinhos do Dia”, which offers R$ 14 million in coupons to users and promotions starting at R$ 29.
The selected items were delivered on the same day, highlighting the brand’s fast shipping feature. They were arranged in the space, where participants could try on their purchases, take photos and create video content. The action is part of Mercado Livre’s strategy to enhance the participants’ experience within the reality show, also expanding the initiatives to the external audience.
