Gica Trierweiler returns to the agency with the mission of strengthening the concept of storyselling
Bullet has announced the arrival of Gica Trierweiler as Chief Strategy Officer (CSO).
The executive returns to the agency with the mission of strengthening the concept of storyselling, connecting the creative strategy to global trends and consumer expectations.
“My return to Bullet as CSO is an opportunity to connect our creative strategy with global expectations and trends. After spending six years working in international markets, I am excited about this mission. I am a digital native with a passion for people and I love exploring consumer behavior, communication trends and market data to create brand experiences that generate business,” said the new CSO.
Over 20 years of experience in the market, Gica has worked at Sunset (currently DM9), serving accounts such as Fiat and Itaú, in addition to having opened a communications innovation consultancy, called Glíteres, which served companies such as Bradesco, Itaú, Cielo, Loft, Lingokids, B2W and Iguatemi.
More recently, the executive was head of marketing at NXRT and, in 2023, worked as Insights and Strategy Manager at Google Waze Brazil and as Content Producer at Womentor.
“We naturally focus our efforts on the needs of our clients and we understand that we have a space to provoke a new look at issues that go beyond these day-to-day deliveries,” added Cesar Leite, COO of the agency.