Activations designed by Talent include promotions, a stand with the virtual presence of Ana Castela and social networks
Ipiranga announced its official sponsorship of the Circuito Sertanejo and will debut at the 69th Festa do Peão de Barretos. The brand has prepared the launch of the “Completa pra Mim” campaign to highlight all of its products and services, with the goal of being present on the journey of those who attend the Circuit. The Talent agency is responsible for Ipiranga’s activations at the Circuito Sertanejo.
“Ipiranga is a dynamic and innovative brand, and that’s why we’re always challenging ourselves. We’re going to show at the Circuito Sertanejo, which is a diverse, light, fun and energetic space, just like our brand, that we have everything to ‘complete’ the journey of those who will enjoy the event, from products and services at our AmPm stations and stores, to unforgettable experiences in Barretos,” explains Bárbara Miranda, vice president of marketing and business development at Ipiranga.
Before Barretos, customers will be able to take advantage of several promotions offering discounts at AmPm convenience stores and Ipiranga gas stations. During the party in Barretos, the brand will have its own broadcast on Rádio Ipiranga FM, with live interactions from the audience present at “Barretão”.
The Ipiranga stand will have the slogan “Completa meu rolê, completa pra mim” (Complete my rolê, complete it for me) and will feature “Brega”, the already well-known giant metallic horse of singer Ana Castela, who starred in one of the campaign’s films. In the campaign, fans will have the opportunity to take a photo with “Brega” and Ana Castela, virtually using a special filter in the photo.
The strategy also includes social media, where the brand will have a team of influencers who will prepare special content such as Ana Castela, Mariana Fabris, Gustavo Tubarão and Luan Pereira.
