I understand that TV 3.0 can represent a revolution in the way we consume audiovisual content.
In recent years, the digital revolution has shaped the media landscape. Now, with the implementation of TV 3.0 ever closer, the advertising market faces a new era, full of opportunities and challenges. TV 3.0 is not only an evolution in image and sound quality, but also a transformation in the way advertisers interact with their audiences.
This new technology integrates features and promises to offer a highly interactive and personalized platform. For advertisers, TV 3.0 represents a significant leap forward in terms of personalization and targeting, allowing brands to connect with consumers more effectively than ever before. The ability to display specific ads to different viewer profiles increases the potential impact of campaigns, making them more relevant.
In this scenario, major advertisers in the market, such as Grupo Casas Bahia and Grupo Boticário, are already beginning to envision the countless opportunities that TV 3.0 will bring to their communication and marketing strategies.
“I understand that TV 3.0 can represent a revolution in the way we consume audiovisual content, offering unique opportunities for retailers to connect with the public in a more personalized and effective way, something we have always pursued as a brand,” emphasizes Alexandra Bello Mendonça, head of the retail media unit at Casas Bahia. “The possibility of creating campaigns that allow the public to make purchases directly from the television, participate in promotions, and request information about products and services is something that is very much in line with our strategy of always being close to our consumers, totally dedicated to them,” she adds.
Natália Calixto, director of consumer value management at Grupo Boticário, analyzes the implementation of TV 3.0 as a transformative advance in the offline media landscape, which takes another decisive step towards further blurring the line that separated it from digital media. The innovation brought by this new communication standard is not limited to improvements in image and sound quality, but also includes a greater range of interactivity and advertising personalization.
Read the full report in the print edition of August 19.
Credit: Freepik
