Ipsos launched the first edition of the Contextual Brand Success study this week, revealing the brands that stood out the most in Brazil in 2024. At the event, which was attended by industry leaders, the ten most successful brands in the context of the Brazilian consumer were presented.
Nestlé tops the list, followed by global giants such as Google and Samsung. Brazilian brand Natura ranks fifth, standing out among the top international brands. The Top 10 also includes names such as Amazon, Coca-Cola, YouTube and iFood, which are present in the daily lives of Brazilians.
The ranking presentation was led by Karina Collenghi and Ana Hashizume, who highlighted the success criteria of the brands analyzed. In addition, Rafael Munhoz and Marcos Calliari provided detailed analyses on the impact of these brands on the Brazilian market. The event also featured a panel discussion with the participation of Luciana Bulau, from BRF, and Gustavo Aguiar, from Nestlé, who shared their perspectives on the future of brands in Brazil.
Check out the Top 10 most successful brands in Brazil in 2024 below:
1. Nestle
2. Google
3. Samsung
4. Colgate
5. Nature
6. Amazon
7. Coca-Cola
8. The Apothecary
9. YouTube
10. iFood
The Contextual Brand Success study is an Ipsos initiative that seeks to understand the success of brands from the consumer’s perspective, taking into account not only financial performance, but also the cultural relevance and social impact of brands.
