Professionals from Netflix, Grupo Globo, Google, Microsoft and Samsung participate
IAB Brazil is finalizing preparations for the 2024 edition of the AdTech & Branding event on September 3 and 4 at Teatro Santander, in São Paulo. The focus is on digital advertising and its entire evolutionary and transformation process. According to the entity, “the meeting is an opportunity to exchange experiences with world-renowned professionals and explore the technologies that are transforming the formats of digital advertising.”
The main theme this year is reinforced by the IAB institutional campaign launched in June of this year – ‘IAB is the home of digital advertising. Come closer’ – and will address topics such as training for professionals working in digital advertising, advertising in the streaming era, digital advertising and privacy, as well as the challenges and possibilities that artificial intelligence brings to those working in communication. David Cohen, CEO of IAB in the United States, will be present at the event. Presenter Ana Hickmann and influencer Camila Coutinho have confirmed their attendance, as well as professionals from companies such as Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre and Kantar Ibope Media.
“This event has been consolidating itself over the years. Distributing the content over two days, in addition to attracting a larger audience and better accommodating the market as a whole, shows the variety of topics that make up the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table a huge range of possibilities in emerging topics such as DOOH, CTV, Retail Media, AI and Creator Economy”, explains Cristiane Camargo, CEO of IAB in the Brazilian market, who informs that this first edition in Brazil will be attended by the global leader of Cannes Lions, Fiorenza Plinio, and the executive vice president of ANA (Association of US Advertisers), Nick Primola.
Credit: Disclosure
