The company will be responsible for repositioning the company in channels such as streets, transport, elevators and others.
Streetwise won the Zurich Seguros account and will now be the agency responsible for OOH media and will carry out all the repositioning of the company in different channels, such as streets, transport, elevators and various indoor media channels, for example.
After a competitive bidding process, the company is already leading an action that uses the “Generation Z” concept to have quick messages spread across Zurich’s main markets.
“We opened a bidding process to focus exclusively on the OOH front, as we believe that it is no longer possible to consider this medium as a restricted part of the brand mix. We have Streetwise as a strategic partner in this regard, aiming to raise awareness among consumers of all generations who identify with social issues, sustainability, diversity, health and balance, among other positive themes that guide the Generation Z campaign and the insurance company itself,” explained Sandra Lima, Marketing and Communications Superintendent at Zurich Seguros.
In addition to the institutional focus, the “Generation Z, a new generation of insurance” campaign addresses the company’s products in OOH, such as life, auto and home insurance, according to each moment and occasion.
“OOH is currently one of the fastest growing and most representative media for advertisers. Streetwise specializes in bringing together the best informed recommendations and strategic creatives across the entire out-of-home screen journey. Working with Zurich is an opportunity for us to showcase the relevance of insurance in OOH, for a generation that demands protection at every moment of their lives,” added João Sant’Anna, Strategy Director at Streetwise.